UGC & brand content creator
Creator-led content for brands that want to look less like an ad and more like something worth stopping for.
I create authentic, strategic short-form content designed for organic social, Meta and TikTok advertising. But there's a little more behind the camera here. I'm a content creator, marketing specialist and media buyer who has spent more than a decade building audiences, creating campaigns and understanding what makes people stop, watch, click and buy.
So when I create UGC, I'm not just thinking about how the video looks. I'm thinking about the hook. The scroll stop. The problem. The payoff. The audience. The placement. And what happens when you put media spend behind it.
By the numbers
Instagram insights · @tiapetch · 30 days
Why UGC
We’ve become very good at spotting advertising.
And then we scroll straight past it.
The content that feels at home on social media is different. It feels human.
That’s where UGC comes in.
It gives brands the polish of intentional marketing, without losing the authenticity of everyday content.
UGC isn't just an organic social strategy
Some of the world's biggest advertising platforms are increasingly building creator content directly into their advertising ecosystems.
TikTok Spark Ads
TikTok reports that creator content boosted through Spark Ads generated a 159% higher engagement rate than non-creator content among its North American clients.
Meta Partnership Ads
Meta has reported that adding creator Partnership Ads to standard campaigns delivered, on average, a 19% lower cost per acquisition and 13% higher click-through rate.
Native vertical Reels
Meta's testing of native vertical Reels creative found an 11% higher conversion rate and 5% lower cost per result when it was added to business-as-usual campaigns.
Figures as reported by TikTok and Meta. The numbers will always vary by brand, audience, offer and campaign.
But the direction is pretty clear: social-first creative matters. And increasingly, brands need a lot more of it.
How I think
You can have the best product in the world. If nobody stops scrolling, nobody finds out.
That's why I approach UGC from the perspective of both a creator and a media buyer. Before I hit record, I'm already thinking about:
Because pretty content can get likes. Strategic content has a job to do.
What makes your customer stop in the first few seconds?
What are they experiencing that your product can genuinely solve?
What makes this particular message interesting, relevant or different?
How do we keep someone watching without making them feel like they're being sold to?
How do we naturally demonstrate what it does rather than simply telling people it's great?
And once we have their attention, what do we actually want them to do?
Creator brain. Marketer brain.
I’ve spent over a decade on social media and have built an Instagram community of more than 59,000 people along the way.
I’ve also spent my career behind the scenes of brands. Building campaigns. Running paid media. Developing creative strategy. Writing hooks and copy. Analysing performance. Understanding audiences. And figuring out why one piece of creative takes off while another burns through budget.
That combination has fundamentally changed the way I create content.
Creator
I understand what feels natural to a viewer because I’m a creator.
Marketer
I understand what a brand needs because I’m a marketer.
Media buyer
And I understand what happens when creative enters Meta or TikTok Ads Manager because I’m a media buyer.
UGC sits right in the middle of all three.
One product can have dozens of stories.
The services
Authentic, professionally edited short-form video created for your brand to publish organically or use as paid creative.
Need more than one angle? I offer small UGC content drops with up to three videos per collaboration, giving your brand multiple creative concepts, hooks or messages to test without creating content for the sake of creating content.
Selected packages can also include supporting lifestyle and product photography.
Small batch. Thoughtful concepts. More creative to test.
Want to take the content beyond your organic feed? UGC can be licensed for use within Meta and TikTok advertising campaigns, with short-term and extended paid media licensing available.
Because good creative shouldn't just live on your Instagram grid. It should be tested.
Want the content to appear more natively within the feed? Selected collaborations can include authorisation for Meta Partnership Ads and TikTok Spark Ads, allowing approved creator content to be amplified through paid campaigns.
TikTok specifically designed Spark Ads to retain the functionality and native feel of organic TikTok content, including engagement with the original post.
Looking for content and an audience? With an established Instagram community of 59K+, selected brand partnerships can also include publication across my personal social channels.
These collaborations are intentionally selective. My community has been built over more than a decade, so I only share products, businesses and campaigns that genuinely make sense for me and the people who follow me.
UGC gives you the content. A social partnership gives you the audience too.
Trusted by
A few of the names I’ve created content for, from beauty and fashion to the food and baby brands I genuinely use.
1 reel, 6 photos and 3 stories, shot, edited and delivered ready to publish, with posting across my channels included.
Licensed for 30 days of paid usage across Meta, TikTok and Google paid ads, including Partnership Ads.
1 reel, 3 photos and a product hero, made on spec for Slick Hair to show how I’d brief, shoot and edit for a beauty brand.
Every frame sells one benefit: flyaways gone, hold that lasts.
Have a look around
Mingle
Product demo
Mingle
Talking-head UGC
Franjos Kitchen
Brand product feature
Lune
Bakery opening
Dubai
Travel collaboration
First Father’s Day
Surprise reveal
Eska
Huon salmon event
Wonderly Books
UGC video
From lifestyle and motherhood to beauty, food, home, travel and everyday products, my content is designed to feel natural in the environment where your customers are already spending their time.
Not overproduced.
Not overly scripted.
Not screaming ADVERTISEMENT from the first frame.
Just good content, with strategy behind it.
Let's work together
Whether you need one piece of creative to test, a small batch of UGC for your next campaign or creator-led content you can put paid media behind, I'd love to hear about your brand.
Tell me a little about what you're working on and I'll send through my current rate card, inclusions and licensing options.
Already have a brief? Send it through and let's talk.
Brand enquiries
Tell me a little about your brand and what you have in mind, and I'll send my current rates and packages straight back to you.
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