Nice to meet you
I have been making content since long before "content" was a job. I was the girl with a camera at every dinner, every trip and every sunset, completely convinced the moment deserved to be remembered properly. Fifteen or so years later, that part of me has not changed one bit.
These days my world looks a little different, and so much fuller. I am a first-time mum to my little boy Hudson, and motherhood has cracked me open in the very best way. It has made my content softer, more honest and a whole lot more real.
The real me
I run on vanilla lattes, I love cooking, adventuring and honestly... being a little boujee. I am a new mum to little Hudson, which has been the most beautiful experience of my life, and at any time our little family can change our plans for a cafe breakfast, a beach walk or a vanlife trip. I am introverted in the day to day and extroverted at the dinner table. I am ambitious and career driven, but recently I am loving the slow life with my new best friend. I share the pretty bits and the messy bits, the golden hour wins and the 3am feeds, because that honesty is the whole point. I'm not here to show perfect, I create content to connect. 🤍
Before the feed, there was the strategy.
For over a decade, I built brands, campaigns and communities under @thecrazycmo. I founded my own digital marketing agency, helped small businesses grow from the ground up, and have spent the past three years working in real estate marketing across campaigns of every scale, including multi-million dollar luxury campaigns and brand awareness campaigns.
From messy brainstorms and campaign chaos to milestones I'm genuinely proud of, my work has supported campaigns featured across Domain, The Sydney Morning Herald and The Brisbane Times.
So when I create for you, I'm not simply making something look beautiful. I understand audiences, positioning and what makes someone stop, trust and buy.
Watch
Come say hey
Follow along for the food, the travel, the home and the realest bits of mum life, shared daily over on Instagram. I'd love to have you.