Hey there

Hey, I'm Tia!

Welcome to my little corner of the internet! I'm a first-time boy mum, chronic wanderluster, total foodie and media buyer and marketer with 12+ years of experience, with a camera permanently attached to my hand. For over 15 years, I've been creating content with an eye for the aesthetic in absolutely everything. This is where it all lives: the food worth travelling for, the trips worth taking, the home I'm forever styling, and the realest bits of mum life. Pull up a chair, get comfy, and let's find your next little obsession together.

Take a look around →

@tiapetch · 59K on Instagram

Tia

Not an influencer.
A marketing specialist.

I am a media buyer and marketer with over 10 years of experience, and I have spent that career running paid campaigns and building creative strategy for brands across e-commerce, beauty, health and wellness and real estate. So when we work together you are not just getting content, you are getting someone who understands the funnel it sits in, the audience it needs to reach and the number it has to move.

Meta Certified Media Buying Professional
Meta Certified Creative Strategy Professional
Meta Certified Marketing Developer

What I share

Four corners of my world

Travel
the stays worth booking
Food
worth travelling for
Lifestyle & Home
the everyday edit
Boy Mum
real first-time-mum life

Watch

From my camera roll

▶

First time skiing ❄️

▶

Desert magic at sunset

▶

Marketing CMO

▶

My evening reset

By the numbers

Over a million views
every month

Numbers matter, but reach that lands matters more. Here's what the last 30 days actually looked like across my Instagram.

1,092,303
Views in 30 days

656,691

Accounts reached

Real people, not impressions counted twice.

38,907

Interactions

Likes, saves, shares and comments in 30 days.

460

New followers

Added in the same 30-day window.

265

Pieces of content

Shot, edited and published in a single month.

Where the views come from

Reels945K
Stories79K
Posts57K

87.2%

of my views come from people who don't follow me yet, so a partnership doesn't just reach my audience, it reaches brand new ones.

12.8% Followers87.2% New eyes
Work with me →

Instagram insights · @tiapetch

Trusted by

Brands I’ve worked with

A few of the names I’ve created content for, from beauty and fashion to the food and baby brands I genuinely use.

Sweaty Betty
Nude by Nature
Peppermint Grove Australia
Franjos Kitchen
Daniel Wellington
Clémence Organics
Hooray Brownies
Mask Co
Milk & Bloom
Saturday the Label
Ninele Maternity
Australian Skin Institute
Burger Urge
Keystar Autoworld
Lay

As featured in

Campaigns and videos I have worked on have been picked up by:

Sunrise
Daily Mail
The Sydney Morning Herald
Gold Coast Bulletin

The journal

The things worth sharing

Food

Where to Eat on New Zealand's South Island: Queenstown to Christchurch

Travel

Queenstown: My Top 5 Must-Dos

Travel

The Ultimate 2 Week Tasmania Road Trip

Come say hey

Your daily dose of the good stuff

Follow along for the food, the travel, the home and the realest bits of mum life, shared daily over on Instagram. I'd love to have you.

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Tia-Alana Petch

tiapetch

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Advertising/marketing

  • 639 posts
  • 59.3k followers
  • 2,053 following

Tia-Alana Petch

📍🏄‍♀️ Gold Coast 💍 @thedanielpetch 📅29

first time boy momma 🍼 Hudson Alan 🩵⚯

work with me 💌 tiaalanah@gmail.com or DM

Passion: Marketing & Design 🎬

linktr.ee/tiapetch tiapetch
Holding Hudson on a night out, our first August together Pearl headband, car selfie Dad and Hudson napping together Car selfie: sorry I haven't responded Mirror selfie cuddling Hudson at home Black and white: the night we met Sunset in the desert on a girls trip Mask x Sara Lee sticky date air freshener unboxing Crispy salmon rolls with salmon roe A letter to the girl who was terrified to give birth Newborn photos at home in the armchair Surviving a two hour drive with a nine week old The three of us in the doorway Cuddles in the nursery The Sitting Room, our favourite space in the house Nightstand expectation versus reality Lune pastries and Destination Moon by Kate Reid Different day, same kitchen Mommy maxxing: matcha and a pastry by the water Normalising choosing growth over getting even